I’ve spent the majority of my career working in marketing departments at large corporations. I started at an agency in the education industry, wearing every hat there was to wear, helping colleges and universities with their paid search, paid media, web analytics, SEO, and lifecycle marketing needs.

Most recently, I worked at Klaviyo, a B2B software company where I helped guide efficient growth all the way to the IPO stage through lifecycle marketing and performance analytics.

Now, I want to leverage that experience to help younger, smaller businesses reach their potential. I figured the best way to do that was to create a blog focused on building efficient marketing systems and offering my services as a consultant for Lifecycle Marketing i.e. Lifecyclist.

Given the leaps AI has made recently, and the applicability it has in the modern marketing landscape, I decided to focus a considerable amount of the content here on how best to leverage AI as a marketer.

I hope this blog helps your business get the guidance it needs to market in an AI-powered world!